Advantages of mailing listse-mail marketing as a reminder (your
customers are brought into contact periodically with your brand name and associated
services);
the building of a relationship of trust with your
customers;
cost savings (direct marketing in printed form is not
inexpensive!);
various studies have shown time and again that e-mails are
opened and read more often than traditional mailing letters and are therefore may times
more effective;
everything is measurable! Numbers of e-mails received and
read, click throughs and conversion rates;
you can mail to your subscriber base at any time of day or
night, so the most effective delivery time can be selected depending on the target group;
a mailing list will not take up much of your production
time, drafting an e-mail can be done very quickly;
as it is easy for people to subscribe/unsubscribe, the
privacy of the subscriber is assured which in turn leads to a better response. |