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Listhosting: e-mail as a marketing instrument

Thousands of people have visited your website or webshop. Could you write to these people if you wanted to? Inform them about your business, a new product or simply recapture their interest? Or have you lost them out of sight?
   
Do not waste your opportunities! Make use of the latest possibilities in the field of mailing lists.

A mailing list is a list or database filled with e-mail addresses. It allows you to distribute news or announcements and the like via e-mail. The mailing list is stored on a central computer, the list server. This computer automatically sends your e-mail messages to every e-mail address on the list. Whether there are ten or ten thousand of them...

A mailing list allows you, with minimum effort, to stay in touch with people who have already shown some degree of interest in your services, products or the information that you can supply. Inclusion on a mailing list is purely voluntary and people usually add their e-mail adress to your list without your intervention.

Mister Mail Listhosting

LSP web interfaceWhen you begin with mailing lists, it is important to use a powerful, professional list server. Not only does this ensure a simple and fast distribution of your e-mails, but allows complex tasks are to be performed automatically for you: e-mail addresses that no longer exist are removed automatically, so-called mail loops are broken off immediately and your database is updated as soon as customers have removed their names from your mailing lists.

Listhosting from Mister Mail offers you professional list-hosting packages at reasonable rates. Mister Mail already has several years of specialized experience in the field of mailing lists. Via the sites www.mistermail.nl and www.zakenmail.nl Internet users can subscribe to hundreds of mailing lists, all of which are distributed by Mister Mail.

The Listhosting-package is aimed at professional providers of websites and online shops. Mister Mail takes total care of handling, building and updating a subscriber file. The principal examples include:

  • low threshold use;
  • fast implementation of the subscribe/unsubscribe form;
  • no threshold increasing entry forms: visitors can subscribe directly from your site;
  • fully automatic processing of all subscribing/unsubscribing within your customer file;
  • security: daily back-up of the subscriber file;
  • eight delivery attempts for your e-mail in the event of bouncers (addresses which cannot be reached);
  • transparent and fair structure of costs;
  • you are not obliged to communicate the name of Mister Mail anywhere; it will seem as if you entirely handle the mailing list yourself;
  • Listhosting is safe and reliable and works in compliance with the current rules regarding no-spam (unsolicited e-mail).

Advantages of mailing lists

e-mail marketing as a reminder (your customers are brought into contact periodically with your brand name and associated services);

the building of a relationship of trust with your customers;

cost savings (direct marketing in printed form is not inexpensive!);

various studies have shown time and again that e-mails are opened and read more often than traditional mailing letters and are therefore may times more effective;

everything is measurable! Numbers of e-mails received and read, click throughs and conversion rates;

you can mail to your subscriber base at any time of day or night, so the most effective delivery time can be selected depending on the target group;

a mailing list will not take up much of your production time, drafting an e-mail can be done very quickly;

as it is easy for people to subscribe/unsubscribe, the privacy of the subscriber is assured which in turn leads to a better response.



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